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Imagined in Copenhagen, ORLO was founded in 2016 by Frederik Høltzel and Kenn Haagaard. They saw an opportunity to create well-made watches with clear and strong design aesthetics.

Frederik has more than 25 years of experience in the watch and jewellery business, specializing in design and optical technicalities. Frederik has designed and produced watches for several Scandinavian and European watch brands. The enthusiasm and passion for watchmaking has been passed on to Frederik by his great grandfather, Rasmus Jensen Jørgensen who was a trained watchmaker in his hometown on the island of Tåsinge in Southern Funen. It was a natural step for Frederik to step into the world of watchmaking after completing his studies in Germany.

ORLO’s mission is to redefine the long-established codes and conventions of the watch industry, by designing a selection of timepieces that keep up with our changing lifestyle. Driven by a strong entrepreneurial spirit, we believe in creating future classics through integrity, uniqueness and honest designs.

We want to make sure that the tradition of wearing a watch continues, by introducing a new generation of consumers to the world of watches. Our vision is to challenge the establishment by infusing innovation and entrepreneurship into our brand. Our goal is to challenge the norms and offer a meaningful product to the new generation of wristwatch lovers.